Flight or Fight Response

Flight or Fight Specific Purpose: Inform people about the â€Å"Fight or Flight† response and the better understand the way the body responds to certain stress. I. Introduction: Driving your parents home one night you begin to lose control of the car and crash. You're able to escape the car unharmed, but notice one of your parents are stuck inside with the door jammed and the car on fire. Your heart rate begins to rise and you feel this surge of energy flow through your body. You react and rip the door off the car and save your parent. This may sound like a story off a movie, but could and has actually happened in reality for some people.The surge of energy that allows our bodies to do extraordinary and unreal things is called adrenaline. This adrenaline comes from the body’s response, which is called the â€Å"Fight or Flight† response. Today I’m going to inform you about the chemical adrenaline, what the fight or flight response is, and how it is both go od and bad for us. A. Attention Getter: I’m going to use a narrative introduction, which involves loved ones in distress. B. Relevance to Audience: Everyone will want to know how the fight or flight can be activated and also everyone experiences stress throughout their lives. C.Thesis: What is the chemical adrenaline and the fight or flight response and also what are the pros and cons. D. Credibility: I experience adrenaline in sports every day and have done many research papers on it in High School. E. Preview Main Points: The main points include what adrenaline is, what the fight or flight response is and what the pros and cons are. F. Transition to First Main Point: So what’s adrenaline? Most of you might already know about it and may have experienced it in your life. II. First main point. The chemical adrenaline. A. Adrenaline is a chemical reaction that is produced by two adrenal glands, located by kidney. Harrison) 1. The glands produce the chemical and pump into the bloodstream when the body is exposed to a potential threat. (Harrison) 2. Since the adrenaline must go through the whole body, it may take a couple seconds to fully feel the effect of the adrenaline rush. a. It raises the heart rate and blood pressure. b. Changes the flow of the blood directly to the muscles. (This makes you faster and stronger. ) B. Some people have different effects to it than others as well. 1. A person might feel energized, have a weak stomach, and or shaky and confused during the rush. ( Harrison) 2.Some people might even feel like they are in slow motion or have tunnel vision. a. Sometimes may not feel pain at all. b. Not all these experiences may occur during the rush but some will. Transition to Second Main Point: All of these effects are helping prepare the body to flee or fight. This is the â€Å"fight or flight† response. III. Second main point. Fight or Flight response. A. The fight or flight response is the body’s self-defense mechani sm, that prepares the body to flee or fight from a dangerous or harmful situation. (Babu) 1. When our bodies experience an overwhelming amount of stress that may seem harmful the reaction is triggered. . The action is able to be triggered because of the hypothalamus. Which is an area of the brain the starts a sequence of cell firing and chemical release that prepares our body. (Babu) a. People may be able to lift cars during the response or run at world record speeds. b. The chemical that is released is adrenaline. Transition to Third Main Point: Now that you know what and how the response works, you need to know what the pros and cons are of the response. IV. Third main point. Pros and Cons. A. The pros of the response. 1. When the response is triggered it changes the flow of blood directly to our muscles and limbs more.Allowing us to be stronger and faster. 2. Also are pupils dilated and our awareness increases, allowing us to scan the environment. (Babu) a. All these signs allow the body to be put in the best physical and mental shape. B. Cons of the response. 1. As the response makes us more aware of things around us, some may become paranoid and hurt innocent people. 2. It can also change the way we feel pain. Our body might allow us to lift a car, but afterwards we may be feeling the pain of lifting the car. Some muscles might tear without us knowing. (Babu) C. Optional)So while the response might be good, it can also be very devastating. Transition to Conclusion: Now knowing what adrenaline is, how it is used in the flight or fight response and the pros and cons of response, you can be more aware of your body’s reactions to harmful stress. V. Conclusion. A. Is included in the transition. B. So the next time you feel harmed or threatened, you will feel the adrenaline rush and activate your bodies fight flight response. And who knows may even pick up a car. Note: Must meet collegiate standards of grammar, full Sentences throughout, double spaced, o ne inch margins, 12 inch Times New R

I Integrating Science and Mathematics Essay

One major concern when science and mathematic is being integrated is the way teachers will teach the two this is a continuing professional concern. Educators will have to make the efforts to direct the presentation of science and mathematics lessons In an era dominated by mathematics, science, and technology , it is essential that science and mathematics be taught in K-12 and that classroom teachers are equipped with the knowledge and skills to teach both science and mathematics meaningfully to students. However, in a test driven curriculum where students and teachers are evaluated on student performance based on reading and mathematics standardized test scores, teaching meaningful science remains a challenge (2007 Joseph M. Furner ). Because of the many benefits of integrations academic subjects this is not a new concept. The integrations of mathematic and science help students thinks about the â€Å"real world â€Å"and by doing so the NCTM standards are met. There are others benefit of the integrations of math and science it allows the students to start thinking about why things happen which in term will the students a more practical approach to learning and using mathematics with the application of science. A common question asked by students is’ are we ever going to use this when we leave school† the integration between math and science will show the students how usefulness and importance of mathematic which therefore enables them to develop new understandings and skills. Educators in all schools systems have struggled to rise students test scores one advantage that integrating math with science is to help students’ scores increate. In defining how to integrate math and science, White and Berlin (1992), and Sunal and Furner (1995) made the following recommendations: †¢Base integration on how students experience, organize, and think about science and †¢Take advantage of patterns as children from the day they are born are looking at patterns and trying to make sense of the world Collect and use data in problem-based integrated activities that invoke process skills. †¢Integrate where there is an overlapping content in math and science. †¢Be sensitive to what students believe and feel about math and science, their involvement and the confidence in their ability to do science and math. †¢ Use instructional strategies that would bridge the gap between students’ classroom experiences and real-life experiences outside th e classroom. When integrating math and science in the classroom it will encompasses a number of considerations, an example of this integrating would be if the teachers taught math entirety as a part of the science or to teach math as a language tool for teaching science, or teaching science entirely as a part of math. The teachers’ training and knowledge level will determine their confident level in teaching math and science and if the teacher lacks either this need to be addressed , for example if the teachers is confident in their able to teach math but not science some teacher may not know how to teach all require science disciplines. Beane (1995) defines curriculum integration as a way of thinking about the purpose of schools, the sources of curriculum, and the basis of knowledge. Beane believes in order to define curriculum integration; there must be a reference to knowledge. According to Jacobs (1989) and the Association for Supervision and Curriculum Development (1989), planning and teaching interdisciplinary lessons involve two or more teachers, common planning time, the same students, teachers skilled in professional collaboration, consensus building, and curriculum development. As Robinson (1994) pointed out, the following considerations are necessary for the preparation of interdisciplinary instruction. Some state tests are being designed to reflect an integrated curriculum. In Connecticut, students take the CAPT (Connecticut Academic Performance Test) while in high school. While traditional assessments determine what students know, the CAPT test was intended to determine what students can do with that knowledge. The objective of the test is for students to be able to apply what they have learned to other situations. Another reason to consider the integration of curriculum is because it is the way people learn. Current brain research points out that the human brain looks for patterns and interconnections as its way of making sense of things. Unfortunately, in many schools students learn one subject in one classroom and then move on to the next classroom for the next subject. By delivering the curriculum in this format, subjects lack coherence and therefore students become disconnected and disengaged. Educators presume that students will miraculously make the associations between subjects by themselves and will see how the subjects â€Å"fit† together and into the real world. With an integrated curriculum, teachers do not need to guess about whether the connections have been made by students, the connections will be clear. Integrating mathematics into the curriculum can be a challenge for many teachers. It takes a great amount of time and teamwork but the benefits outweigh any possible disadvantages. Integration of subjects gives meaningful contexts for students rather than having them learn in isolation. As a result, this relevance of information better prepares all students. Teaching mathematics in isolation does students a disservice. One goal of mathematics teachers is to produce a mathematically literate nation where people can use the concepts from this subject to solve real-life problems. When mathematics is connected with other subjects, students can develop the intellectual scaffolding they need that will aid them and the nation for the future. Mathematical assessments should be more than just tests at the end of every chapter. Assessments should inform and guide teachers and enhance student learning. They should give students the opportunity to communicate mathematically and apply their knowledge. PBAs do this by providing an open-ended curriculum and can more accurately assess the skills of a diverse group of students. PBAs are a way for students to use their expertise and knowledge to â€Å"tie everything together† because the goal of acquiring knowledge should be its application. Both mathematics and science education are highly influenced by standards developed by professional organizations. For math, the National Council of Teachers of mathematics [NCTM] (2000) produced Principles and Standards for School Mathematics. This document purports six principles for school mathematics and five curriculum and five process standards. Similarly, the National Research Council [NRC] (1996) produced National Science Education Standards that provides standards for science teaching, learning, and professional development.

Analyze jealous husband returns in form of parrot Essay

Analyze jealous husband returns in form of parrot - Essay Example She buys him and takes him back to the house they had once lived in as husband and wife. In spite of the fact that he is physically transformed, he still feels jealous of all the men in his former wife’s life. Every time he sees a man with his former wife, he goes crazy with jealousy, venting his anger on the toys in his bird cage, and insulting the men through his bird talk. However, after a while, the feelings of his new identity overtake those of his past life, and all he wants, is the freedom to fly into the limitless sky. The story is told in the first person and always from the parrot’s point of view, even when he is describing his human life. The tone of the story is one of intense jealousy, that has been carried over from a former existence. Butler begins the story with the feelings of love that the husband felt for his wife in his former life; enjoying the sight of her beauty, and the touch of her fingers as she ruffled his feathers. This is followed immediately by the jealousy and anger displayed by the bird when he sees his former wife with a new man; waiting for him â€Å"to draw close enough for me to take off the tip of his finger.† Butler relates similarities in the two lives of the husband, where he is as helpless, where his wife’s infidelities are concerned, both as a man and as a parrot. His inability to communicate his insecurities to his wife, are likewise not dissimilar in either of his lives. The parallels that the author draws between the two lives of the narrat or are possibly meant to draw the reader’s attention to the fact that a man is as helpless in certain situations, as a bird that flutters helplessly in a cage, beating its wings against it, in its effort to escape. Perhaps Butler’s choice of a parrot as a reincarnation of a human, is related to the fact that parrots have been used as messengers, and can be taught to speak

E-Learning in Dental Education Essay Example | Topics and Well Written Essays - 2000 words

E-Learning in Dental Education - Essay Example According to the essay findings the context of explaining dentistry alongside education refers to the need with which the required education can be imparted to students. Students receive knowledge and information in a number of ways ranging from classroom teaching to reading books to tapes and videos as also live demonstrations. But, as far as the theoretical knowledge and the sharing of opinion and views are concerned, the volume of information that is available today has called for a need to look towards a different medium of providing this information. The rise in the popularity of the internet and its accompanying popular methods of teaching have not only allowed the prospect of making information to be available, but also allowed it to be searchable and presented in a number of electronic formats. From the discussion it is clear that dental science is one of the most widely researched medical sciences in the world today, where new discoveries are being made every day. With tooth decay being acknowledged as the most common disease in the world, it is no doubt that one of the most visited professional during a person’s lifetime is a dentist. Studying to become a dentist requires years of study and practice as the science of studying one’s set of teeth is enormous. The basic requirement for information and knowledge in the modern world is to allow it to be shared and made widely available.

Using Italic and Abbreviations in Writing Process Essay

Using Italic and Abbreviations in Writing Process - Essay Example Italics can be used in writing when foreign words are discussed in a sentence (Kirszner & Mandell, 2009). Example when using Latin words that are acceptable in writing the italics is applied. Italics also can be used for foreign words or phrases that are not considered fully part of the English language. Also, the use of italics can be when citing English words in writing. Instead of using single quotes you can use italics when citing English words that are being talked about in writing. The italics can also be used to italicize the names of vehicles. Italicize the names of ships, airplanes missiles, and man-made satellites. Italics also can be used when writing the name of the case in legal cases (Foster, 2010). Italics are used in the practice test in the tips section to improve your knowledge of when to italicize text. Titles of full-length books are to be italicized. Even if they are not books as long as they are longer than of a short few types pages these pieces get italicized. Titles of anthologies of pieces such as songs, poems, short stories, and short plays/essays should be italicized. Title of movie and television shows can be italicized in the writing process; individual scenes are to be enclosed in quotes. Another writing process written by Kirszner & Mandell is an abbreviation which is writing of short forms of names. The proper use of abbreviations can help the writer to put clear what is contained in the text. Also, if these abbreviations are used in excess they can bring about confusion. According to the MLA publication manual, it provides some of the effective suggestions concerning the use of abbreviations in writing. These suggestions include the general use of using the abbreviations that are; any expression that will be written in abbreviation form should be in full the first time it is used followed by the abbreviation in the parentheses and abbreviated thereafter.

Summary Movie Review Example | Topics and Well Written Essays - 500 words - 1

Summary - Movie Review Example The main problem that gave rise to such a thing was the use of a deputy (by the sheriff investigating the case) to translate what a witness to the crime said. The translator was used because Cortez could not speak in Spanish. The worst part was that the translator himself could not speak Spanish accurately-his inability to distinguish in Spanish between a caballo (horse) and a yegua (mare) leads to the sheriff believing Cortez to be the horse-thief. When the sheriff goes after him with a gun, Cortez rightfully fights back for his life-in the current century, this act of his would be called self-defense. His brother gets shot and killed in this process in the mayhem. Cortez accidentally shoots at the sheriff, killing him. Soon after this occurs, Cortez takes off on horseback and heads for the Mexican border. He is pursued by sheriffs, the renowned Texas Rangers and possess across Texas, all of whom were unable to catch the ‘fugitive’. The longer it takes for them to capture him, the more he is depicted as a hero by the press. Even though he steered cleared of the several traps that his capturers set for him, he eventually turned himself in when he found out that his family had been arrested by the authorities and kept as prisoners. The manhunt lasted for about eleven days. This whole incident results in the devastation of a family and the killing of an innocent man. The Ballad of Gregorio Cortez is an amazing representation by director Robert M. Young of the injustice that Mexican-American workers and citizens in the Southwest suffered at the hands of the Texas Rangers. The director has effectively used the techniques of flashbacks to show the different accounts of what happened. Moreover, it is a bit intriguing to find out the real character of Gregorio Cortez. This is because his role in the story keeps changing from time to time- it all depends on who is telling the story. There is, however, one

Representation of women in media Research Paper Example | Topics and Well Written Essays - 250 words

Representation of women in media - Research Paper Example Most actresses, cover models and ballet dancers (Slater & Tiggemann) weigh less than the average weight of a woman since the media advocates for slender bodies. Women and young girls use diet pills to lose weight (Moffitt & Szymanski, 2011). Pictures describe many things; they display beauty, send a message or simply advertise something. Photographs are a form of communication between the photographer and the audience. Marketers use photographs to advertise their products. People use photos to store information as a form of pictorial memory (Benson & Allen, 2009). Finally, photography can be implemented as a career, which a photographer sells the photos to make money or as a passion. On the other hand, photo manipulation involves altering a photo through a computer in order to improve its look or beauty. Journalists use photo manipulation for resizing photos and cropping images. Secondly, it is also used to restore the structure of a damaged photograph. Thirdly, web designers use it for designing web layouts and navigation tools. It can be used to construct an intact website. Finally, photo shopping is a powerful animation

Kant, Mill, and Nietzsche Essay Example | Topics and Well Written Essays - 750 words

Kant, Mill, and Nietzsche - Essay Example However, Kant and Mill also differ in a sense that Kant states that a person’s moral is innate as in a priori reasoning and Mill suggests, however selfishly, that morals are essential to a person’s happiness as people abide to morals for them to be happy. Now, for Nietzsche being good – at least morally good, is a social construct as the upper class and the people who are in control are defining the word with their preferences and activities. It can change as to who controls the social power. With this notion, evil, or bad, is also arbitrary, as the social class also determines which are bad and those things are generally the ones that do not work for them. For example, if you are an upper class gentleman and your slaves are working well for you, would you consider slavery immoral? No, because it is good for you. You might even think that slavery is important. But if you are a slave, slavery for you is evil because you suffer. However, who holds the social power? For the longest time, it was the upper class, which is why slavery did not become illegal for a long time. Then when the revolution happened, many people were affected by it. And those â€Å"many people† helped slavery become a â€Å"bad† thing. ... Now these imperatives in turn, determine everyone’s duty. Because of this, morals are not arbitrary because it is universal and it is true to everyone. For Mill on the other hand, has a similar belief to Kant – everyone has innate morals; morals are not arbitrary. But unlike Kant, Mill states that these morals are used to maximize happiness and reduce suffering. Utilitarian in most ways, he basically says that the right things bring happiness and wrong things bring suffering. In his words, â€Å"actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness†. Therefore, if an action is morally right if it makes the doer really happy. Therefore, happiness is not a social construct but an innate faculty in humans, and because it is innate, it cannot be arbitrary. Now, given the scenario above, what would each of the philosophers do given the situation? For Nietzsche, the nurse would just be in a wrong place at a wrong time. If the society urges euthanasia, then she would not have been stigmatized by having outrages towards her action. She will not be treated as a criminal. She’s having these negative connotations mainly because in her society, the people in power have deemed that her action is â€Å"immoral†. If we are taking Kant’s point of view, where all morals are innate, then we can conclude that the nurse is indeed wrong, as there are more people who were outraged by her actions than the people who weren’t. For Kant, there are universal ethical standards that cannot be broken. Now these ethical standards are about killing. Obviously, killing is not very accepted as it has produced crime and outrage. If we are talking about Mill’s point of view, then we should ask the nurse if she was

HCR210 record formats Essay Example for Free

HCR210 record formats Essay Source oriented medical record (SOR), is a traditional patient record format that organizes information about a patients care according to the source of documentation within the record. Patient records are filed under their specific sectionalized areas in chronological order. Many medical facilities use this format. One of the advantages is that it is easy to locate documents. For example, if a physician needs to reference a recent lab report, it can easily be found in the laboratory section of the record. Another advantage is that same source documents can be filed together. Some of the disadvantages of the SOR format is that filing reports can be time consuming, several sections within a record need to be created and it can be difficult to follow one diagnosis. The Problem oriented medical record (POR), was developed by Lawrence Weed in an effort to improve the organization of patient records. This format is a more systematic method of documentation, which consists of four components, database; problem list; initial plan and progress notes. The POR record also utilizes the SOAP structure (subjective, objective, assessment, plan). The database serves as an overview of patient information such as chief complaint, present conditions and diagnoses, social data; past, personal, medical, and social history, review of systems, physical examination and baseline laboratory data. The problem list is filed at the beginning of the patient record and serves as a table of contents, containing a list of all the patient’s problems. Each problem is numbered, which aids in indexing documentation throughout the record. The initial plan, describes what actions will be taken to learn more about the patient’s condition according to three categories, diagnostic/management and therapeutic plans as well as patient education. The discharge summary is documented in the progress note section of the POR, and summarizes patient care, treatment, response and condition. If a patient is transferred, a transfer note is also documented. Some advantages of using the POR are that it is very organized, it facilitates patient treatment and education and that all documentation is linked to specific problem. Some disadvantages are that filing this format is time consuming, it requires specific training and that all data associated with more than one problem must be documented several times. The Integrated record format arranges reports in strict chronological date order or in reverse date order. This format allows for observation of how the patient is progressing and responds to treatment based on and according to test results. Most hospitals integrate physician and ancillary progress notes only, requiring progress note entries to be clearly identified by discipline, which needs to be identified at the beginning of each progress note, (i.e. dietary). The advantages of using this format is that it is easy to use, it is less time consuming to file reports and all information on care is filed together. Some disadvantages of this format are that it is difficult to compare as well as retrieve information from the same discipline.

Romeo and Juliet Essay Example for Free

Romeo and Juliet Essay Describe a character or individual in the text whom who found interesting. Explain how the writer made the character or individual interesting to you. I found Juliet to be a very interesting character in the text. She is a very young girl that falls in love fast and changes her character all the way through the play. One of the ways that the writer made Juliet interesting to me was her age. Juliet is at the same age as me. I believe by the writer making her near the same age as me it helps me understand the text better. Because she is the same age the things she does and says makes more sense and we can understand why she does those things. We can relate to the way she changes her character during the play. How she defies her father and her name to be in love with Romeo at such a young age and sacrifices everything to have her true desire. Another way that I found her interesting and how the writer made her interesting to me was how she showed us about how strong and powerful young can be. The writer made her interesting by making her character fall in love at such a young age with Romeo. It shows us how it doesn’t matter how old or young you are you can still find true love. The writer shows us with Juliet how important this relationship was to her by do anything possible to be with Romeo. She went behind her parents back and snuck out with Romeo and again I can relate to this because if you want something our age you do anything to get it. She even said she would change her name and not be a Capulet any longer if it meant not to be with Romeo. Juliet even deified her parents and married Romeo and then went she found out that he was dead she killed her self because she couldn’t not love anymore showing how strong their love was. â€Å" Be not so long to speak ; I long to die, If what thou speak’st speak not of remedy† The last way that the writer made Juliet very interesting was changing Juliet’s attitude to everything from her parents to Romeo throughout the play. At the start of the play Juliet honored her family’s name and worshiped her mother rand father. Her desire wouldn’t go past what her mother or father wanted. â€Å"But no more will I endart mine eye that your consent gives strength to make it fly† However through the playa s she meets Romeo and falls in love with him she strays away from them sneaking out going behind their backs and going against their name and what they stand for. â€Å"Or , if thou wilt not,be but sworn my love, And I will no longer be a Capulet† She goes through the play being impatient and angry to impulsive wanting to be with Romeo so bad the being desperate to always being with him until Romeo dies and Juliet is in such pain where she cannot bear to live without him that she kills herself.

Nature of Cortical Bone

Nature of Cortical Bone Nature of cortical bone from the millimeter to Nano-meter scale: Likewise, with every organic tissue, cortical bone has a various leveled structure. This implies cortical bone contains a wide range of structures that exist on many levels of scale. The various leveled association of cortical bone is characterized in the table below: Cortical bone structural organization: Level Cortical structure Size range h 0 Solid material >3000mm 1 Secondary Osteons (A) Primary Osteons (B) Plexiform (C) Interstitial Bone 100 to 300mm 2 Lamellae(A,B*,C*) Lacunae(A,B,C,D) Cement lines(A) 3 to 20mm 3 Collagen-Composite(A,B,C,D) 0.06 to 0.6mm Table 1 Cortical bone structural organization along with approximate physical scales. A Structures found in secondary cortical bone B Structures found in primary lamellar cortical bone C Structures found in plexiform bone D Structures found in woven bone * Structures present in B and C but much less than in A Figure 1 Cortical Bones Section view Woven-fibered cortical bone: Woven bone tissue is frequently found in extremely youthful developing skeletons less than 5 years old. Woven bone is accepted to be less thick in light of the free and muddled pressing of the sort I collagen filaments. woven bone is less hardened than different sorts of bone tissue in light of the commence that break callus is made predominantly out of woven bone and is a great deal less solid than typical bone tissue. Coordinate estimations of woven bone tissue solidness have not been made. Plexiform Cortical Bone Tissue: Figure 2 Plexiform Bone Section view Plexiform bone emerges from mineral buds which develop first opposite and after that parallel to the external bone surface. This developing example creates the block like structure normal for plexiform bone. Every block in plexiform bone is around 125 microns (mm) crosswise over. Plexiform bone, like essential and optional bone, must be shaped on existing bone or ligament surfaces and cant be framed all over again like woven bone. Because of its association, plexiform bone offers a great deal more surface territory contrasted with essential or auxiliary bone whereupon bone can be shaped. This expands the measure of bone which can be shaped in each time allotment and gave an approach to all the more quickly increment bone firmness and quality in a brief timeframe. While plexiform may have more noteworthy firmness than essential or optional cortical bone, it might do not have the break capturing properties which would make it more appropriate for more dynamic species like canines (pooc hes) and human Primary Osteonal Cortical Bone Tissue: they dont contain the same number of lamellae as auxiliary osteons. Likewise, the vascular channels inside primary osteons have a tendency to be smaller than optional osteons. Consequently, primary Osteonal cortical bone might be mechanically more stronger than secondary Osteonal cortical bone Secondary Osteonal Cortical Bone Tissue: Auxiliary osteons contrast from essential osteons in that optional osteons are framed by substitution of existing bone. Auxiliary bone outcomes from a procedure known as remodeling. In rebuilding, bone cells known as osteoclasts first resorb or destroy an area of bone in a passage called a cutting cone. Taking after the osteoclasts are bone cells known as osteoblasts which then frame issue that remains to be worked out up the passage. The osteoblasts top off the passage in stunned sums making lamellae which exist at the second level of structure. The osteoblasts dont totally fill the cutting cone however leave an inside part open. This focal bit is known as a Haversian channel (see cortical bone schematic). The aggregate breadth of an auxiliary osteon ranges from 200 to 300 microns (meant as mm; equivalent to 0.2 to 0.3 millimeters). Notwithstanding osteons, optional cortical bone tissue likewise contains interstitial bone (umich.edu, n.d.) Figure 3 Secondary Osteonal Cortical Bone Tissue Performance of Bone as a tough and light material: Most long bones appear, at first sight, to be unduly firm for the capacity they need to serve. If distinctive ones are made of bone material with similar properties, the thicker they are, the stiffer they will be. They will likewise, obviously, be heavier. Consequently, it may appear that there is a basic tradeoff amongst solidness and mass. Notwithstanding, one cant consider the firmness and mass of the bone alone. One must consider additionally the mass of the muscle and bone framework together. Regularly, as when a weight is held in the hand with the elbow twisted, the framework ought not divert at all affected by a heap. Assume that the muscle is equipped for bearing the heap. To do this, it needs a specific cross-sectional area, however its length is irrelevant. The load is appied through the hand toward the end of the bone, which will avoid to some degree, however the diversion can be taken up by compression of the muscle. On the off chance that the bone were thin and in this way light, yet adaptable, then after the load was applied, the muscle would need to get far to balance the extensive diversion of the finish of the adaptable bone. Assuming, on the other hand, the bone was stout and along these lines heavy, however stiff, after a similar load was applied, the muscle would need to contract just a short approach to balance the slight adaptability of the bone. The muscle appended to the adaptable bone would need to be longer, in light of the fact that there is more redirection in the unresolved issue up, than the muscle joined to the solid bone, and on the grounds that the two muscles must have same cross-sectional zone, the muscle connected to the more adaptable bone would accordingly be heavier. As it were, one is paying for daintiness in the bone by weight in the muscles and the other way around. The pinnacle worries in the bone would be around 75 MPa when the framework was lightest. What is fascinating about this outcome is that the anxiety esteem is generally the same as the most extreme burdens found in the legs of numerous warm blooded animals amid strenuous exercises, for example, running quick or bouncing. At the end of the day, if bones were intended to have an adaptability that would limit the mass of the bone-muscle framework, the anxieties forced by the muscles would be of the request of 75 MPa, and this is generally what we find that bones are uncovered to. It might be, in this way, that the security considers that we see bones are, inexactly, controlled by the ideal firmness for least general weight. In the event that bone material were considerably weaker than it really is, bones would be heavier, thus drive the relationship, and they would be stiffer than was ideal for least mass. Remodeling of Cortical Bone and Cancellous Bone: Cortical bone: remodels by osteoclastic tunneling (cutting cone) osteoclastic resorption > layering of osteoblasts > layering of lamellae > cement line laid down. osteoclast make up head of cutting cone, followed by capillaries and then osteoblasts which lay down the osteoid to fill the cutting cone. sclerostin inhibits osteoblastogenenesis to decrease bone formation. cortical bone continues to change over time. cortical area decreases as age increases linked to increase fracture risk medullary canal volume increases as age increases Cancellous bone remodels by osteoclastic resorption osteoblastic deposition of layers of lamellae (Moore, n.d.) Figure 4 Bone rebuilding cavity diagram. (Disord, n.d.) Bone remodeling happens in what Frost named the Basic Multicellular Unit (BMU), which includes the osteoclasts, osteoblasts, and osteocytes inside the bone-rebuilding cavity (Fig. 4). In cancellous bone rebuilding happens on the surface of trabeculae and keeps going around 200 days in ordinary bone. The rebuilding cycle can be as short as 100 days in thyrotoxicosis and essential hyperparathyroidism and surpass 1,000 days in low turnover states like Myxedema and after bisphosphonate treatment. Remodeling is started by osteoclastic resorption, which dissolves a resorption lacuna, the profundity of which fluctuates between 60 in youthful people and 40 ÃŽÂ ¼m in more established people. The resorption time frame has a middle span of 30-40 days and is trailed by bone development over a time of 150 days (Fig. 4). In typical bone the aftereffect of the remodeling cycle is finished refilling of the resorption lacuna with new bone. In sickness states like osteoporosis, the fundamental defo rmity is that the osteoblast cant refill the resorption lacuna prompting to a net loss of bone with each remodeling occasion. In cortical bone remodeling continues in passages with osteoclasts framing cutting cones evacuating harmed bone took after by refilling by osteoblasts in the end cone happening behind the osteoclasts. In typical bone the span of the renovating cycle in cortical is shorter than in cancellous bone with a middle of 120 days. The aggregate surface of cancellous bone is totally renovated over a time of 2 years. As opposed to renovating destinations in cancellous bone, which are near red marrow, known to contain osteoprogenitor cells, rebuilding locales in cortical bone are far off from red marrow. Thusly, it was expected that the components of bone remodeling were distinctive in cancellous versus cortical bone, i.e. that the cells required for bone rebuilding in cancellous bone voyaged straightforwardly from the red marrow to bone surfaces in cancellous bone, whil e cells achieved cortical remodeling destinations bone by means of the vasculature. (Eriksen, n.d.) Targeted and non-targeted remodeling: Through its steady removal and renewal of damaged bone, bone redesigning secures skeletal trustworthiness all through life. It has turned out to be standard to recognize targeted on and non-targeted on (stochastic) rebuilding. Non-targeted on rebuilding means control renovating by hormones like PTH, thyroxine, development hormone and estrogen, additionally antiresorptive medications like bisphosphonates may influence non-targeted on redesigning. It appears that the primary pathway is through regulation of osteoclasts, which then by means of the coupling amongst resorption and development along these lines influences osteoblast movement. Directed redesigning secures expulsion of harmed bone through targeted resorption. Osteocytes are the most plenteous cells in bone, and their passing by microdamage has been recommended to be the significant occasion driving in the start of osteoclastic bone resorption. In typical bone. Resorption lacunae are 3 times more regular in relationship with microcracks, showing that redesigning is related with repair of such microdamage. Harmed osteocytes advance separation of osteoclast forerunners driven by discharge of M-CSF and RANKL. In cortical bone there is confirmation to recommend, that microdamage enacts new BMUs, as well as may direct the development of existing BMUs as they passage through the cortex. It likewise appears that the level of harm to the osteocyte organize decides osteocyte metabolic reactions to stacking and impacts targeted on renovating. Investigation of the relationship of between mean microcrack length and BMU resorption space thickness in cortical bone shows that BMUs have a powerful region around 40 times more prominent than their genuine cross-area, which proposes that osteoclasts in the cutting cone of cortical BMUs can detect and direct toward microdamage. The connection amongst microdamage and start of bone renovating is further validated by the way that osteoclastic resorption is expanded in old bone. how cells are effected by mechanical loads, fluid or forces: In physical movement, mechanical strengths are applied on the bones through ground response forces and by the contractile action of muscles. These physical strengths result in an upkeep or pick up of bone mass, additionally drive adjustment of bone structure. The adjustment of trabecular bone engineering as per the requests of mechanical utilization is apparent in the vertebrae, where the trabeculae are transcendently situated in the longitudinal course, giving the most ideal imperviousness to pressure break of the vertebrae with an insignificant utilization of material. A great case of the empowering impact of mechanical stimuli on bone mass is given by the bones in the lower arm of tennis players. The ulna and radius in the arm that holds the racket are presented to high effect forces, prompting to little distortions in the hardened bone grid and an expansion in bone mass of 5 to 10% contrasted with the ulna in the contra-parallel arm. The distortions that happen in bones subsequen tly of physical forces are communicated as strain, where 1,000 microstrain breaks even with a 0.01% change long of the bone contrasted with its unique length. Lively exercise prompts bone strains up to 1,000 microstrain in people. By examination, controlled episodes of entire bone stacking bringing about 1,000 to 3,000 microstrain are anabolic in exploratory creature models of one-stacking, exhibiting the potential for fitting physical exercise schedules as a way to improve bone mass. The cells likely in charge of detecting the physical stimuli got from mechanical forces applied on bones are the osteocytes, which include more than 90% of the bone cells. Osteocytes are stellate cells that are inserted inside the calcified bone framework. They shape an extensive number of cell-cell contacts through their long slim cell forms, framing a syncytium fit for fast transduction of signs. Osteocytes are exceptionally mechanosensitive, likely more so than periosteal fibroblasts or osteoblasts, and change the creation of a large number of flagging particles when activated by a mechanical force. Mechanically initiated osteocytes create flagging atoms like bone morphogenetic proteins (BMPs), Wnts, prostaglandin E2 (PGE2), and NO, which can adjust the enrollment, separation, and action of osteoblasts and osteoclasts. Along these lines, osteocytes are hypothetically equipped for coordinating bone adjustment in light of mechanical stimuli. The loss of bone mass after rear appendag e emptying of mice was forestalled when 80% of the osteocytes were removed. Osteocytes accordingly appear to empower osteoclast action without day by day mechanical burdens, a capability that has been affirmed in vitro thinks about. To be sure it has been indicated as of late by two free gatherings that RANKL generation by osteocytes decides bone mass in grown-up mice, showing the significance of osteocytes in the control of bone mass. Strangely, a similar review exhibiting the prerequisite of osteocytes for intervening emptying instigated bone misfortune likewise demonstrated that the anabolic reaction of unresolved issue (does not require the nearness of living osteocytes. Be that as it may, this does not wipe out the part of osteocytes in intervening the anabolic reaction of unresolved issue under typical conditions. If osteocytes are the expert mechanosensing cells of bone, then how do these cells sense entire bone burdens? One prominent hypothesis involves that network trains encompassing the osteocyte cell forms drive a thin layer of extracellular fluid encompassing the osteocyte cell procedures to stream over a weight angle. This stream of fluid opens up nearby strains, and is along these lines the mechanical signal that is eventually detected by the osteocytes. There is adequate exploratory proof to bolster disfigurements of the bone grid drive an interstitial fluid stream. A stream of additional cell fluid around the osteocytes thus of bone tissue strains, by stacking of sheep tibiae and taking after the dispersion of tracers through the lacuno-canalicular system. All the more as of late, Price et al.(2011) utilized fluorescence recuperation in the wake of photobleaching for imaging fluid dislodging synchronized with mechanical stacking, to demonstrate that the mechanical stacking of mouse tibia upgraded fluid transport through the lacuno-canalicular framework, exhibiting the connection of canalicular fluid stream with mechanical load. Moreover, a few agents announced that it is not the measure of strain connected to an entire bone that impacts bone development, yet the rate at which the strain is connected. References Disord, R. E. (n.d.). Rev Endocr Metab Disord. Retrieved from Reviews in Endocrine Metabolic Disorders: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3028072/figure/Fig1/ Eriksen, E. F. (n.d.). Reviews in Endocrine Metabolic Disorders. Retrieved from Reviews in Endocrine Metabolic Disorders: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3028072/ Moore, D. (n.d.). Orthobullets. Retrieved from Orthobullets: www.orthobullets.com/basic-science/9008/bone-remodeling umich.edu. (n.d.). Introduction to Biosolid Mechanics. Retrieved from umich.edu: http://www.umich.edu/~bme332/ch9bone/bme332bone.htm

The Social Contract Tradition: Hobbes, Locke, Rousseau :: Philosophy Philosophical Papers

The Social Contract Tradition: Hobbes, Locke, Rousseau ABSTRACT: The classical contract tradition of Hobbes, Locke, and Rousseau have enjoyed such fame and acceptance as being basic to the development of liberal democratic theory and practice that it would be heretical for any scholar, especially one from the fringes, to critique. But the contract tradition poses challenges that must be given the flux in the contemporary socio-political universe that at once impels extreme nationalism and unavoidable globalism. This becomes all the more important not in order to dislodge the primacy of loyalty and reverence to this tradition but from another perspective which hopes to encourage that the anchorage of disclosure be implemented. The contract tradition makes pronouncements on what is natural and what is nonnatural. It offers what many have contended are rigorous arguments for these pronouncements that are "intuitive," "empirical," "logical," "psychological," "moral," "religio-metaphysical." What I offer in this essay is a challenge from the outside. I ask: 1) on what empirical data are the material presuppositions of contractarianism built? 2) what is the epistemological foundation of contractarianism? 3) is contractarianism not derivable from any other form of sociological presupposition except that of the state of nature? 4) does any human know a "state of nature"? 5) given the answers to the above questions, to what extent are the legal and moral foundations of contractarianism sacrosanct? I attempt to answer these questions in what can only be a sketch, but my answers suggest that it is very presumptuous of contractarianist to suppose that they have captured the only logically valid basis of democratic practice universally. Introduction The classical social contract tradition of Hobbes, Locke and Rousseau have, in spite of their variation in themes and emphases, enjoyed such fame and acceptance as being basic to the development of liberal democratic theory and practice that it would be almost heresy for any scholar, especially one from the fringes or margins of mainstream (socio-political) philosophical academia, to post frontal, side, arial, rear or sub-surface attack and critique. But the social contract tradition poses challenges that must be accepted on various counts, with new insights and interpretations, given the fluxed reality in contemporary socio-political universe that at once impels extreme nationalism and unavoidable globalism. This becomes all the more important, not simply in order to dislodge the primacy of the loyalty and the reverence of devotion from the followers of this tradition

Carbon Dioxide In Beverages :: essays research papers

Carbon dioxide is a colorless gas, it has a small but sharp odor and a slightly sour taste. Each molecule of carbon dioxide consists of one atom of carbon and two atoms of oxygen. Its chemical formula is CO2. Carbon Dioxide is about 1.5 times heavier than air. The specific volume at atmospheric pressure (101.3 kilopascals) and 70 º F (21 º C) is 8.74 ft3/lb. Under normal conditions it remains stable, inert and non-toxic. To liquefy CO2 it must be under 300 pound per inch gage(psig) at 0 º F or 838 psig at 70 º F. Above the critical temperature of 87.9 º F, at which all three phases gas, liquid, or solid may exist in equilibrium with one another, CO2 can exist only as a gas, no matter what amount of pressure. When liquid CO2 is cooled to -69.9 º F and the pressure drops to 60.4 psig it turns into dry ice snow. All CO2 existing in the atmosphere is estimated to be 720 x 109. Carbon dioxide makes up about 0.03 percent of the air. Although that is a small amount, plants and animals depend upon it for life. Green plants make their nutrients with it. They mix the carbon dioxide with water to make sugar by a process called photosynthesis. From the sugar, the plants then make starch and cellulose. Animals eat the plants and in getting energy from the food, they produce carbon dioxide and return it to the air as they breathe. Research in Muana Loa and the South Pole showed that CO2 content in the atmosphere has increased from a presumed 250 ppm in the pre-industrial era to 315 ppm in 1958 and to 340 ppm in 1984. If this trend continues the CO2 concentration will reach about 600 ppm in the next century. Besides being produced by breathing, carbon dioxide is formed when carbon-containing materials such as wood, coal, and petroleum products are burned with plenty of oxygen in and around the fire. Carbon Dioxide has found many uses in the industrial world. CO2 is not usually taken from the atmosphere because the concentration is so low. The industrial worldâ₠¬â„¢s CO2 is commercial produced. The CO2 production plant, type CBU, is based on the combustion of oil or gas. The flue gas normally contains sulfur dioxide, which is removed by water and soda lye scrubbing. If combustion is based on sulfur free fuel the soda scrubber can be omitted.

Unit 11P1 Task 1 (P1, P2, P3)

Unit 11 – Task 1P1: PhysicalPhysical abuse is a type of abuse when someone is being physically harmed by another/group of person/people. It is an aggressive behaviour that results in another person having physical injuries. It could be that they don’t even use their own fists to hit someone; they may use another object to throw or hit someone with. It could be kicking or punching, restrained to a chair, being locked in a room, grabbing, and pushing, slapping, pulling hair, biting, punching and kicking.Sexual:Sexual abuse is the type of abuse when someone is forced into doing sexual acts without their consent to cause pain or humiliation. It can include horrible name calling, refusal to use contraception, causing unwanted physical pain during sex on purpose, deliberately passing on sexual diseases or infections and using objects against their will.Psychological (emotional):This is the type of abuse in which people verbally abuse someone.When someone is psychologically ab using another person, they could use insults, threats, rejection, neglect, blame, and manipulation, control, being ignorant, punishment or isolation. Well, it can be more than verbal insults, it can also be; harassment, witnessing or experiencing sexual and/or physical abuse and witnessing or experiencing any other type of abuse. This abuse can happen at home, work, school or in relationships. Financial: Financially abusing someone could be taking advantage of them for their money.It could be that someone trusts someone else to get their money out of the cash machine for them and they take out more money than they were supposed to and keep some for themselves, they take money out of someone else’s home whilst they are meant to be looking after them, someone borrowing someone else’s money and never paying them back, stealing someone else’s belongings from their home or private bag, someone taking someone else’s benefit or pension if they are an older perso n and someone asking for money when they are visiting you socially or for visiting you socially.Neglect:This is the type of abuse where carers are fulfilling someone’s basic needs; this may not be intentional but can be dangerous to any person who is experiencing it. There are three types of neglect; Mild; This is when it’s usually not reported to social services as it may not be intentional and the carer doesn’t know that they are neglecting and could turn things around. Moderate; This is where moderate harm is happening to the person, it could be that they have not been appropriately dressed for the weather by their carer e. g.Shorts and sandals in winter conditions. This can be reported to social services and they usually sort out community groups to help them be appropriate for caring. Severe; This is where long-term harm has been done to an individual by the carer e. g. a child with a medical condition and the carer has not been giving them medication to he lp them get better so it has gradually gotten worse. This is the situation when authorities or the manager of the company should keep the carer employed or would have to make a choice of whether the individual should stay in that care or not.Discriminatory:This is the type of abuse when people treats other people different because of, for example, their weight, their race, skin colour, their sexuality, their age, religion, culture, choice in clothes or because of their gender. Domestic violence:This is the type of abuse when an incident of threatening behaviour, violence or abuse (psychological, physical, sexual, financial or emotional) between adults who are or have been intimate partners or family members, regardless of gender or sexuality.This sort of abuse if rarely a one off, it usually has a pattern if it is happening in the home environment.Institutional:This abuse is the type of abuse that happens in a care, nursing or residential home. It can include; neglect, physical abuse, sexual abuse, verbal abuse, discriminatory abuse, psychological and emotional abuse or financial abuse.Self-harm:This is the type of abuse where someone causes deliberate pain to themselves with intentions that they definitely will harmed whatever they decide to do. It can be self-harming (cutting themselves), jumping from a height or playing with fire.It could be having an intake of substances that will cause harm to internal organs or having an intake of a recreational drug to cause harm to themselves. It could also be that they are neglecting themselves too. For example, not taking showers, not eating, not drinking, not dressing for the appropriate weather.P2If you approached a person and they would flinch if you lifted you hand near them, this would usually lead you to believe that they are being physically abused, as it shows that they are really nervous around physical contact between people and their expectation is that you’re going to hurt them like other people have.Also, if you found bruising to the upper arm, bruising around the mouth and burns on their body, this would also lead you to believe that they are being physically abused by someone as they are mystery bruises that usually wouldn’t appear there unless they have been grabbed, hit or burnt with something by someone. If they did it themselves by accident, they would usually be able to explain that but sometimes people can’t which would make you believe even more th at they are being physically abused by someone Malnourishment, dehydration, unclean/poor hygiene and weight loss would lead you to believe that someone is being neglected.This is because if they are not being treated properly, not being fed or given enough water, it can lead them to be like this. Other people will soon realise that the individual is being neglected before the person doing it and the victim does. Reluctance to be touched, embarrassment and low self-esteem would lead you to believe that someone is being sexually abused. This is because they may have been humiliated or been made to do humiliating things by someone who would cause them to be less happy with themselves and be embarrassed easier in the future.Being sexually abused by someone else can make that individual be weary of other people touching them in a sexual way or if it has really affected them, they may not like being touched by someone at all.P3If an adult has additional needs and are dependent on other, i t can frustrate their carer as they are not able to learn or get on things as fast as others. If the carer gets too frustrated with the individual without taking any breaks then that could lead them to get frustrated too.The carer could then turn around and hit the individual or verbally abuse them as they see it as the only way they are able to get their frustration out at this point. When people are in the doctors, GP surgeries, dental surgeries and hospitals, they can get a bit agitated because they might have to wait a bit longer because there are loads of people there that have made appointments and might take it out on the staff or other patients. This could lead to physical or verbal abuse towards other people.

The Good Earth Essay

Character Analysis Wealth will not arise around you if no burning desire for wealth arises within you. Fortuitous for us, most men and woman alike both yearn for wealth, an intangible existent that has since the dawn of time represented superior class. But why is it that we yearn for wealth so much? Money? Power? Social Status? Luxury? Pride? Furthermore, why does wealth blind us from important things, like tradition?In the beginning of The Good Earth, we are introduced to an impecunious, young farmer, Wang Lung, who, due to his father's arrangement, ends up marrying a â€Å"brown common, patient faced† slave with the name of O-Lana. Like most farmer, Wang Lung has a strong connection and attachment to the land. However he is, like most men, an ambitious man, very envious of the Hang family and desires to have their wealth. The Good Earth Essay Character Analysis Wealth will not arise around you if no burning desire for wealth arises within you. Fortuitous for us, most men and woman alike both yearn for wealth, an intangible existent that has since the dawn of time represented superior class. But why is it that we yearn for wealth so much? Money? Power? Social Status? Luxury? Pride? Furthermore, why does wealth blind us from important things, like tradition?In the beginning of The Good Earth, we are introduced to an impecunious, young farmer, Wang Lung, who, due to his father's arrangement, ends up marrying a â€Å"brown common, patient faced† slave with the name of O-Lana. Like most farmer, Wang Lung has a strong connection and attachment to the land. However he is, like most men, an ambitious man, very envious of the Hang family and desires to have their wealth.

Populist Party’s Premature Fall into Obscurity Essay

Towards the end of the 19th Century, agricultural discontent was growing among the nation’s farmers. In the South, cotton that was selling for roughly 30 cents per pound after the Civil War was, at times, worth under six cents in the 1890’s. Wheat from the Midwest that had sold at $1.50 per bushel after the Civil War brought in 60 cents in the 1890’s. The nation’s agricultural base was tired of getting the raw deal from politicians, and finally made their voice heard through the Populist Party. When it first stepped onto the public stage, the party was very successful. However, the success was relatively short lived. While a number of factors contributed to the demise of the Populist Party, the failed election of 1896 played an integral role in its fall due to its inability to find a strong figurehead. The Populist Party formed from Alliances that had come from farm radicalism. Many of the Alliances were statewide, and most formed in the late 1870’s. Eventually, using the success of minor farm groups who had won elections, the Populist Party formed from southern and western farmers. Although there was a large group of northerners that was sympathetic to the party, it still tended to vote Republican. The party’s first convention, held in Omaha, Nebraska, brought in a variety of groups, including the Knights of Labor. The People’s (Populist) Party was trying to attract anyone and everyone to join its cause. General James B. Weaver of Iowa was nominated for President, and his running mate was a Confederate veteran. The party’s platform was very widespread, and it bordered on socialistic. The platform included graduated income tax,  national ownership of utilities, a subtreasury, and bimetallism. To please industrial workers, the party also advocated eight hour workdays, restriction of â€Å"undesirable† immigration, and it also shunned Pinkerton detectives. The party’s main supporters were still, however, the farmers. In order to raise prices on agricultural products, it supported unlimited coinage of silver, increasing the amount of money in circulation, and also allowing the holding of agricultural products off the market in times of low prices. In the 1860’s, the amount of silver it took to make a silver dollar was actually worth more than $1, which made coining the metal unprofitable. However, with the discovery of a large number of silver deposits in 1874, it again became plausible to coin the money. However, the Coinage Act of 1873 demonetized the metal and put the U.S. on the Gold Standard. This â€Å"Crime of ’73† infuriated inflationists and silver miners, who demanded a return to bimetallism. In 1878, the Bland-Allison Act made for the purchase of $2-4 million of silver per month, at market value. The government always bought the minimum, however, and this did very little to the economy. In 1890, the Sherman Silver Purchase Act required 4.5 million ounces of silver to be bought monthly, but even this was not enough to save the plummeting value of silver. As no one was happy with the compromises, Grover Cleveland repealed the Sherman Silver Purchase Act in 1893, which reverted the country back to a gold standard, and caused the southern and western democrats to split from the party. These issues were still present for the election of 1896. The Democratic nomination for President, William Jennings Brian, was also supported by the Populists. While they feared losing their individual identity, they had no candidate of their own that could win the election. As a matter of fact, a pure Populist nominee would ensure McKinley’s election. In an attempt to preserve the party’s identity, the Populists nominated a vice-president separate from the Democrats’. Although Brian managed to win the South, the Plains states, and the Rocky Mountains, McKinley pulled out the rest, and won with 271 electoral votes to Bryan’s 176. Brian lost in the popular votes by fewer than 600,000 votes. The lost election spelled the end of the Populist Party. In addition to the lost presidential election, the party also lost many local and state elections. The South divided again, because their support of blacks went against their white supremacy beliefs, which caused a great rift. In addition, the western farmers’ agendas were quite different from those of the southerners, which caused another split in the already wounded party. It was just a matter of time before the party faded into obscurity. The Populist Party, while short-lived, did bring a number of issues to America’s attention. The silver debates, agricultural economy, and many other arguments brought forth by the populists were still argued after their demise following the Election of 1896. Without the populists, the gold standard may have remained longer, and we may have even retained it today. The populists challenged things everyday Americans took for granted, and taught us a valuable lesson. Things can be changed, and those changes, while hard to bring about, can be for the betterment of the entire nation.

Ethics and Legal Environment Essay

Something’s Rotten in Hondo is a case wherein a plant manager, George Mackee, needs to decide whether to get rid of the charges inflicted by the Environmental Protection Agency or EPA or to move in Mexico. He is in a dilemma because if he would choose the former, he has very little chance of eliminating the problem since Bill, George boss, refuses to finance the cleaning of the smokestack. On the other hand, if he would choose the latter, he has to lay off his current employees and hire Mexican workers as a trade-off for not being reprimanded about the EPA standards. His boss leaves the decision up to him. The most obvious ethical concerns in this case are two-fold. The first one is that if George would choose the first option – that is to devise a strategy or a technique that would eradicate the problem with the fines imposed by EPA, he would have to follow what his contemporaries are doing – that is by scheduling the heavy emissions of smokestack during nighttime when the EPA is not in patrol. This entails that he would allow the severance of the environmental pollution (particularly air pollution) for the exchange of not paying any fines to EPA. On the contrary, if George would choose the second option – that is to relocate in Mexico, he would have to dismiss most of his current employees in place of the Mexican workers. And such would include the laying off of his friends and extended families. Furthermore, if he would choose the second option, he would be tolerant of the air pollution caused by the plant’s incapacity to reduce air pollutants. In effect, George has also eliminated the problem of the company on fines issued by EPA. Application of Ethical Theories The case presented in this paper suggests particular ethical problems. For this matter, the author presents two distinct ethical dilemmas for George to decide on: Should he decide to relocate the plant to Mexico or should he just follow the strategy used by his contemporaries? But before he could arrive to a decision, he must first analyze the pros and cons of his decision. If he would choose the former, he could really eliminate the problem with the imposition of fines by the EPA since Mexico assure him that it would not reprimand the plant whatever it does. The only thing is that he has to hire Mexican workers that which implies laying off of his present employees including his friends and extended families. Conversely, if he would agree with that proposal he would also have to bear the dreadful effects of the plant’s operations on the environment, particularly on U. S. Nonetheless, if he would choose the latter, he could also get rid of the problem with the fines imposed by EPA because of failure to meet its guidelines. However, he has to take so much risk by doing the same strategy being used by his contemporaries. In addition, he also has to endure the environmental effects of such strategy just to avoid being reprimanded again by EPA and his boss. Kantian Categorical Imperative If he would apply Kantian’s Categorical Imperative that is by doing his duty, he ought not to do the strategy utilized by his contemporaries (his first option). This is for the reason that he has a duty to protect the environment for both the present and future generations. Plus the fact that his workers have to suffer if he would fire them out of their works. Kant’s Categorical Imperative suggests two maxims in which a person could use to examine the morality of his action. The first maxim states that an action is morally right if one could make such action a universal law. This means that if one could make his action universal or applicable to all others by making it a rule then such action is morally accepted thus it is right. The second maxim, in contrast, focuses on the idea of always treating all human persons as ends and never as means to an end. This maxim argues that every human person has dignity to be respected and has rights as a human thus everyone must act in promoting others rights and not promoting harm to them On the other hand, Kant would not also choose the second option because it also implies environmental degradation. Though he avoids being fined by EPA as well as not even being reprimanded by EPA whatever their operation is, for Kant, he would fail to do the maxims under the Categorical Imperative. He could never make his action or decision as a universal law. Likewise, he would treat other people as mere instruments to achieve his goal by inflicting heath hazards due to smokestack emissions. Kant would suggest that George must never make a decision that would tend to harm the environment because such would also cause severe consequences to the people. As evident in the two options, both would result to the degradation of the environment. Thus, Kant would say that George decision, whichever of the two, would be unethical and morally wrong. Kant would recommend that George must be able to find ways that would not lead to the toleration of environmental pollution. For example, George could instead convince his boss that the only way to solve the problem that would not require him to sacrifice the welfare of the environment is to invest for new technologies that would lessen the emission of smokestack. And such would not even require new scrubbers. Such action is a long-term advantage for the company as well as for the environment. Mill’s Utilitarianism JS Mill’s Utilitarianism would even strengthen the position of not deciding on either of the two options since both would result to environmental pollution. Mill’s Utilitarianism is premised on the idea that an action is right if it promotes the greatest happiness for the greatest number. In other words, Utilitarian principle is mainly directed towards the social utility of an act. This means that if an action can benefit or inflict advantages to more people then such action is morally right. In the case of George, either of the two options would make him tolerate the harm done against the environment. Environment is an essential mechanism that is necessary for human survival. If he would choose the first or the latter option as his decision, he could save the company but inflict great harm to more number of people. Mill would say that George must devise a way in which he could settle the crisis in the company without sacrificing the environment because lots people, including him and his family, depend on the environment’s gifts. Thus, Mill would also recommend the same thing as Kant. Convince his boss by arguing that it is risky and detrimental to the environment if he would follow what his contemporaries are doing. If EPA would find out such underground activities, the company could even be sanctioned more than the imposition of fines. The same thing goes with the second option. If the government of U. S. would find out that the company’s operation cause harsh effects to their environment then there is a big possibility that U. S. would inflict undesirable measures against the company. Rights-based Theory on Decision-making The rights-based theories suggest that it is not always the case that the morality of an action is based on the great benefit that it can produce. At the same time, the rights-based theories do not solely advocate the respect of rights of human persons. These theories suggest that while everyone has a duty to recognize and value the rights of other people (negative rights); it is also everyone’s duty to promote for other’s goals (positive rights). In such manner, the contending ethical theories of Kantianism and Utilitarianism are reconciled in a way that both their concerns are being considered. In the first place, rights are inviolable. They are inalienable or cannot be taken away from human persons no matter what the situation is. Thus, there is no sufficient and rational reason to go against their rights without their consent. The rights-based theories are premised on the idea that every person has the right to choose on how he would like to live his own life. It is not only a person’s duty to respect these rights but also to promote the accomplishment of the goals of other people. By doing so, the rights defined earlier are more strengthen and more realized. In the case of Hondo, George, as a manager, has a duty towards the company. Still, he has duty towards other people. Choosing either of the two decisions would disrespect the rights and disregard the goals of these people. For the rights-based theories, such decision is unethical. The more appropriate way to solve the problem is for George to lend money from a bank so as to install new technology that would lessen the emission of smokestack. He does not really need to hire new scrubbers. By having new technology, for instance machines that clean smokestack, he would not have to result to environmental pollution. It is costly in the beginning but its benefits would be greatly appreciated in the long run. Justice-based Theories in Decision-making In justice-based theories, the overriding principle is focus on the idea of fair. According to John Rawls, the morality of an action can only be measured by appealing to the principle of justice. In his A Theory of Justice, he suggests two principles: liberty and wealth. The former is expressed to explain justice by saying that all must have an equal extent in which they can enjoy and practice their liberties. A least extensive curtailment of liberty is advocated on the condition that such would be shared by all. This entails that an act is right is the product of such act is amenable to all. Hence, justice, in such context, is morally right. In resolving the ethical dilemma faced by George, Justice-based theories would advice him to consider if his decision would be fair to all. Obviously, both options are not beneficial to all. And at the same time, these two options are not the only available options which George has. If he would employ either one of the two options, he would not be just; knowing that if he would be in the place of other people who depend on and survive through environment he would not also endure such nor be willing to agree with such idea. It could be the case that the he and the company are amenable to either of the two options. Nevertheless, others are not really disposed to accept such. Hence, George must not employ such decisions. For George, he could, instead, make control-strategies that would monitor and regulate the emission of smokestack before, during, and even after the plant’s operation in order to examine well the problems concerning the smokestack. Furthermore he could meet with his workers and discuss the problem. He may solicit suggestions on how they could lessen the pollution secreted by their plant onto the environment. After that, he may ask for support from banks by lending or getting loan. Kohlberg’s Moral Development Lawrence Kohlberg was from the line of Piaget who used moral framework to discuss the psychological development of a human person. His thesis on Moral Development suggests that there are six stages wherein a person passes through before he reaches the ultimate state of being a moral person. This theory will be used to show how Kohlberg’s method would help George in resolving his faced ethical dilemma. The first stage is focus on the idea that one person is initially instructed to obey laws such that he could avoid punishment. This is the primary conception on morality that a person has during his early years. With regards to the case presented in this paper, the appeal to laws and rules concerning environmental protection is the most obvious consideration for George’s decision. He would not decide either of the two options since both would make him violate the law regarding the protection of the environment. On the other hand, if he fails to solve the problem immediately, he might receive punishment from his boss (i. e. termination or demotion). The point is that which of the two punishments could George endure more? More likely than not, he would choose not be imprisoned than being demoted or terminated by his boss. The second stage suggests that every person has his own way of thinking which makes every topic or matter subjective to each person. The thing that works for someone or the thing that is considered right by someone may not be the same for another person. Thus, morality in this stage is relative. George could say that the least that he could that would benefit him and put him out of the dilemma that he is in is by either doing the first option or the second option. Both would mean resolution of his problem yet would cause damage to the environment. If he is a nature-lover he would not go for such decision. But if he is a money-lover, he would employ one of the two alternatives. The third stage is concern on the character in which a person thinks of ways on how he can do good things to the persons close to him (e. . family and friends). This means that his initial moral outlook is directed towards the things that he can do for the sake of his loved ones. In the case, if George is at this stage, he would be more inclined to decide and act so as to promote his family and friends’ welfare. Thus, if he would decide on his problem, he would not choose to relocate since his wife is not in favor of this idea and such will inflict great personal unhappiness to his friends who work in the plant.

Cardiac Muscle Excitation Contraction Mediated From Sarcoplasmic Reticulum Biology Essay

Cardiac Muscle Excitation Contraction Mediated From Sarcoplasmic Reticulum Biology Essay In cardiac muscle, excitation-contraction coupling is mediated by calcium-induced calcium release from the sarcoplasmic reticulum through ryanodine receptors that are activated by calcium entry through L-type calcium channels on the sarcolemmal membrane. Although Ca2+ induced Ca2+ release triggered by the L-typed calcium current is the primary pathway for triggering Ca2+ from the sarcoplasmic reticulum, there are many other mechanisms that can also activate Ca2 + release from the sarcoplasmic reticulum such as Calcium induced calcium release (CICR) induced by T-typed calcium current, CICR triggered by calcium influx through Na+/Ca2+ exchange, and CICR mediated by calcium through tetrodotoxin (TTX)-sensitive Ca2+ current (ICa,TTX). As calcium is an important second messenger which is essential in regulating cardiac electrical activity as well as being the main activator of the myofilaments to which cause cardiac contraction. Mishandling of calcium is thought to lead many pathophysiol ogical conditions.  Knowledge of the mechanisms involved in regulating intracellular calcium and therefore contraction of the heart, may help to prevent and/or treat pathological conditions such as cardiac hypertrophy, arrhythmias or heart failure by using therapeutic agents targeted at modulating intracellular calcium. LIST OF FIGURES Figure 1: Calcium transport in ventricular myocytes 3 Figure 2: Six possible mechanism of cardiac excitation-contraction coupling 9 LIST OF ABBREVIATIONS LTCC = L-type calcium channels CICR = Calcium induced calcium release ECC = Excitation-contraction coupling NCX = Sodium-Calcium Exchange SR = Sarcoplasmic Recticulum ICa = Calcium current ICa,T = T-type calcium current ICa,L = L-type calcium current ICa,TTX = Tetrodotoxin-sensitive calcium current RyRs = Ryanodine Receptor [Ca2+]i = Intracellular calcium concentration [Ca2+]Tot = Total concentration of Calcium PKA = Protein Kinase A LVH = Left Ventricular Hypertrophy HOCM = Hypertrophic obstructiv e cardiomyopathy Introduction In heart muscle cell, the depolarization of action potential is due to the entering of Na+ ions via voltage gated Na+ channels and it is called fast inward current. The immediate repolarization is not possible due to rapidly inactivation of Na+ channel and initial depolarization allow the entering of calcium through voltage-grated Ca2+ channels and it is called second or the slow inward current. The rate of sodium channels inactivation is more rapid than that of calcium channels so that Ca2+ enters into the cell providing the membrane potential to close to 0mV for some part of action potential of heart muscle (Reuter, 1984). Excitation-contraction coupling (ECC) is the process in which an action potential triggers a myocyte to contract. In excitable muscle cells, the excitation signal causes rapid depolarization that produces the physiological response of contraction. Calcium is a ubiquitous second messenger, important in both, regulating the electrical activity of the heart as well as stimulating the myofilaments directly to cause contraction (Bers, 2001). In mammalian cardiac myocytes, the process of ECC is mediated by Ca2+ influx from the extracellular space that triggers Ca2+ Calcium – induced Calcium release (CICR) from the sarcoplasmic reticulum (SR) (Bers, 1991; Stern & Lakatta, 1992). When action potential reaches the myocyte, causing it to undergo depolarization, which causes calcium ions to enter the cell through L type calcium channel located on the sarcolemma and thereby trigger calcium release from the SR. Calcium influx and the intracellular calcium concentration trigger the contraction of heart due to binding of Ca2+ to cardiac muscle fiber protein, troponin C. For activation of SR calcium release, the L-type calcium current is the most widely accepted mechanism thought to be responsible for CICR. However, SR calcium release can also be triggered by calcium influx through sodium-calcium exchange, calcium infl ux via T-type Ca2+ current or through tetrodotoxin-sensitive Ca2+ current, or Inositol (1,4,5)-triphosphate (but not so much in cardiac muscle). Declining of calcium level in the cells cause the detachment of calcium from myofilament and resulting in relaxation of the heart. There are four main pathways for Ca2+ transport out of the cytosol including SR Ca2+ ATPase, sarcolemmal Ca2+-ATPase or mitochondrial Ca2+ uniport and sarcolemmal Na+/Ca2+ exchange. (Bers, 2002).

International Banking and Comercial Payment Essay

International Banking and Comercial Payment - Essay Example Direct export, export through an agent, or export by the establishment of branches and subsidiaries are ways in which firms export. 2 Risks of fraud, political risks, exchange risks and risks associated with recovering payment are but a few of the risks that confront exporters and importers. Thus, it is important to organise judiciously an export operation and to consider carefully international payment terms in an attempt to present smooth operations to minimise risks for exporters. 3 Although exporters may choose from open account, document collection, letter of credit or cash in advance as payment methods to optimise risks while ensuring that they give effect to an export transaction, it makes sense to exercise presale due diligence and to consider all risks carefully, including country specific risks. 4 It is possible for international trade transactions to present great dramas that may lead to disputes requiring expensive and time consuming dispute resolution procedures or expen sive litigation in courts of several countries. 5 The case presented in Appendix A, below, describes an interesting situation involving the unauthorised removal of a bill of lading included with the documents for a document collection export transaction presented by Wyevale Ltd, located in the UK for Asian Traders Inc., as buyers, located in the Philippines. The discussion presented below focuses on an analysis of the facts and the legal issues related to the previously mentioned case of Wyevale Ltd exporting to Asian Traders Inc. An Analysis of Facts of the Question The situation described in the case presented in Appendix A is a typical DA (Documents against Acceptance) collection procedure for export in which the buyer is required to indicate acceptance of bill of exchange prior to the Import Bank releasing title of the goods in the form of bill of lading to the buyer. 6 7 It is important to understand that making, altering, negotiating or transferring a bill of lading with the i ntent to defraud is a criminal offence. 8 However, the managing director of Asian Traders Inc. may have inadvertently left the Import Bank with the bill of lading on his person without realising this, and that he had then proceeded to take an opportunity to sell the goods consigned to his firm to a third party based on possession of the bill of lading. Because the exporter, Wyevale Ltd of the UK will have a record of the correspondence with Asian Traders, and the banks will have their testimony, it is not possible for the managing director of Asian Traders to escape litigation and simply walk away without paying the exporter because he has in his possession a bill of lading. 9 However, the Import Bank employee should have been more careful. In any case, the importer, Asian Traders Inc. has five days in which to effect payment. Because Asian Traders has the bill of lading, and it has sold the goods consigned to a third party, which has paid to Asian Traders Inc., there is no reason w hy Asian Traders should not pay in due course, unless an intention exists to deviate from acting in good faith. Even if a bill of lading has passed on to an importer, this will not mean that the importer is in a position to take physical delivery of goods because the ship on which the goods were consigned may not have arrived in port or released its cargo. 10 Thus, it will

Grammatical analysis Assignment Example | Topics and Well Written Essays - 1750 words

Grammatical analysis - Assignment Example The author of the letter addresses her bank manager with an issue she requires the manager to address as soon as possible. She does this owing to the unique requirements of the bank. Banks always give bank statement only upon request. She therefore uses the letter to request for the bank statements. The format of the text automatically identifies it as an official letter that addresses a specific issue. Furthermore, the author ot the text addresses the issue prudently using the fewest words possible. Such is a requirement in official letters. Official letters must always address a specific issue articulately. The author of the text does this as she addresses the issue to her bank manager before ending the piece. She ensures to include all the details necessary to justify her request for the bank statement. Key among the features of the text is the kind of service she requires from the bank and the urgency with which she requires the bank statements. Such are vital features that enhan ce the process of service delivery. All texts exist in specific genres. The text alongside just as explained earlier is a letter. Letters are pieces of communication that address particular issues to specific audiences. A letter has a definite audience. The letter alongside has a specific audience and addresses specific issue. The author of the letter addresses her bank manager. She explains her predicament to the manager and therefore requests for his help (Bell, 2004, pp123-178). Apparently, the boarder authorities require her bank statement in order for them to process her visa. She therefore writes the letter to the bank manager requesting for the statements. In doing this, she must introduce herself effectively. This validates the bank number she includes in the letter. Such is a vital inclusion since the bank knows her by the number. The genre if an effective way of identifying the text since it enhances the process of analyzing text. Every

How compelling do you find Ball,s argument in this 2011 article Essay

How compelling do you find Ball,s argument in this 2011 article - Essay Example In terms of the catalyst for the educational change, Ball indicates that the primary contributing factor is the new types of education sponsors and providers. In considering the text, one recognizes that while Ball provides a varying amount of supporting information, the article lacks grounded empirical support for many of its contentions. Additionally, there is the recognition that the researcher does not directly involve themselves in the research. Because of these aforementioned elements, there is the potential that Ball’s insights are ideologically motivated. Still, there are also a number supporting elements. Fletcher-Campbell & Brill (2008; Action 1.9) indicated that it is important to consider the changing nature of education in socio-historical contexts. The recent global recession, as well as the emergence of for-profit instructional institutions, have concomitantly presented necessity and motivation for the shifting structures Ball refers to. A further recognition is presented by Edwards, Sebba & Rickinson (2007; Action 1.4) who indicate the importance of a multiplicity of perspectives to expand the range of interpretations. Ball’s insights then operate within these frames of reference. As one considers the particular arguments of the text, it becomes clear that they include a variety of notable points. Ball begins in discussing leadership. One of the important distinctions in this section is his consideration of new leadership frameworks. Ball (2011, p. 50) states, â€Å"there is the rhetoric and sensibilities of business into state schooling and the production of various forms of ‘entrepreneurial headship.’’’ Ball seems to be indicating that the shifting sponsorship and control of schools has resulted in a new form of leadership influenced by entrepreneurial values. One recognizes that the very language Ball implements in this section, namely ‘entrepreneurialism’ of educational environments, is a mode of considering the subject from multi-disciplinary perspectives. This is an approach supported by Mary James (Action 1.5) in encouraging learning across professional communities. On a larger conceptual scale, one considers the linkage between the workplace and the educational environment. A thematic current throughout the article is that Ball is increasingly referring to the hybridization of the work and school environment. There is the recognition that a similar dichotomy is explored in Action 1.6. While Ball’s argument continues to be rooted in the context of the classroom, there is a clear parallel to Action 1.6’s expanded contextual investigation to the workplace. In both instances, there is an increasing exploration of learning as intrinsically linked with working. Even while Ball may be ideologically opposed to the intrusion business on education, it appears that this is an inevitable new direction in education reform. Ball’s own contention that the ownership of these institutions have increasingly refrained from sharing process information, while outwardly a detriment to progress, in actuality it may hold significant potential for educational research. Edwards, Sebba & Rickinson (2007; Action 1.4) indicate that a multitude of stakeholders is actually beneficial for refining ideas. While the lack of proprietary sharing may be a slight drawback, the diversity of stakeholders is

Great Depression Essay Example | Topics and Well Written Essays - 1250 words

Great Depression - Essay Example The citizens, on the other hand, cut down their expenditure. It then spread to the other parts of the world because of the relationships the US had with other countries. Both the poor and the rich countries felt the effects of the great depression. Cities were affected and mostly the ones which depended on heavy industry. Construction and farming were hit hard. The level of joblessness rose. Citizens blamed the president in power for the economic depression they were facing and were not willing to re-elect him back to power. This led to the election of President Roosevelt, a democrat, who applied some changes in the economy of America and adopted new policies. In the mid 1930s, some economies began to recover with some recovering after the end of the World War 2. This essay will look into the causes of the Great depression and the reasons it lasted so long. Causes of the Great Depression The economic depression happened because of a number of causes. The crash of the stock market is said to be the spark that ignited the fire of the economic depression. A number of scholars agree that it is the leading cause of the great depression. At the end of the market day on 24 October, the market had declined by 21 percent from the high. The market fell by several points in the first three quarters of the year. A selling panic occurred. By the year 1932, when the crash was completed, stocks had lost almost 90 percent of their value. The great depression could not be avoided despite the fact that the stock market recovered some of its losses (Walton 424). Another cause of the depression was the reduction in purchasing. After the fall in the stock market, people of both the upper and lower classes stopped purchasing items. This was due to the fear of probable future economic problems. No one was ready to risk his property. Resultantly, the production of items decreased leading to need of a smaller work force. Employees had to sack a number of their employees to reduce the w orkforce resulting in a rise in the number of the unemployed to a percentage of around twenty-five. The people who lost their jobs could not continue paying for the items they had bought hence led to repossession of their items (Walton 425). Another great cause of the depression was bank failures. Over nine thousand banks failed throughout the 1930s. This failure led a massive number of people losing their savings and rendering them broke. The few surviving banks were concerned with how they will be able to continue. They hence had to come up with new strategies on how they will continue without failing. One of the strategies was they are not extending loans. This lead to a worse situation than it was after savings got lost because of bank failures. People spent less since they had lost savings in the failed banks and the surviving banks were not ready to give them loans. Hence, the demand went down (Walton 429). Things got more difficult and businesses started failing. The American government thought that creating an American economic policy with Europe will save the situation but it did not. This policy was called the Smoot-Hawley Tariff and was created in the 1930. Its aim was to help protect the American companies. The policy increased the import tax charge. This increase in the import tax led to less trade between America and foreign countries. Countries found it expensive to trade with America after the increase in the i

Brand Management Term Paper Example | Topics and Well Written Essays - 2750 words

Brand Management - Term Paper Example ..9 Brand Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Brand Value†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 Current Scenario†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Conclusion & Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Introduction A Brand is the identity of a particular product or service, which distinguishes it from other products. The concept of branding has gained a lot of importance with the passage of time and nowadays branding has become an essential part of marketing for many companies. Nowadays, everything from a product to a person is a brand (Parameswaran, 2006). In this report, I will discuss the effectiveness of Nokia as a brand and evaluate it on various criteria that form the basis of brand management. Brand Management: Brand management understands what a ‘brand’ actually is and an approach to managing it in a way that it creates value for a company (Miller & Muir, 2004). A brand is the differentiating factor between two products which makes it special and gives it a competitive edge. A brand put forwards a promise which defines what the product has to offer to its customers. Marketers cr eate a proper image of the brand through visual images, logos, etc so that a customer can identify with it. Hence, brand management is a comprehensive process starting from understanding the brand to maintaining its image. Brand management can be simplified into 3 steps: First step is to create a promise i.e. understanding the brand and what it has to offer and defining it to the customer. Next is to make that promise which is how the image of the brand is created to register in the minds of the customers. Last is to keep the promise i.e. no brand can only survive on its name. A brand survives on what it offers to its customers and more. So brand management is also about living the promise of the brand till it exists. There are various ways to evaluate the effectiveness of a brand. The most important criteria are: Brand Image: A brand has a personality and a promise and the impression or image of that personality in the mind of a consumers’ mind of a brand’s character is known as brand image. Brand image is the overall impression of a brand that a consumer acquires from various sources. For example while purchasing a car Nissan would be associated with style, while Toyota is associated with reliability. Brand image is based on the fact that customer’s buying decision is associated with the image of the product and the customer is purchasing that set of beliefs (the image) that he has about the product. So a brand image should be positive and distinctive. Various promotional tools can be used to strengthen bran image like advertising, packaging etc. Brand Positioning: Positioning refers to how a product appears in the eyes of the target market as compared to other products